Bags of Art & Design
A collaboration between Pentagram, Cass Art, and Bags of Ethics that sets out to reinvent the humble tote bag.
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Bags of Art & Design was exhibited at Cromwell Place as part of the London Design Festival, including 12 unique tote bag designs with bespoke pocket designs and artworks. They were exhibited alongside prototypes, mock-ups and original artworks. Along with the prototypes, a new special edition Cass Art tote bag debuted for sale across selected stores.
The starting point for each design is an A3 landscape bag, sized to fit a drawing pad. The tote bags have multiple pockets in A4, A5, A6, and A7 sizes as well as bespoke-shaped pockets to fit artist’s materials such as brushes, lino rollers, paint tubes, or drawing pens. Inspired by the walls in workshops that hold these tools, some of the bags featured screenprinted silhouettes of artists’ tools.
Project Team: Daniela Perez, Karolina Alvekrans, Alex Wright, Charlotte Selby, Adam Huxley-Khng, Guy Naor
Collaborators: John Ross, photographer