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As part of its ambition to make the future of cocoa more sustainable, every year cocoa specialist ofi releases an annual Cocoa Compass Impact Report. The report combines illustration, photography, and data to tell stories from the communities ofi works with globally. It sets sustainability goals for the future, while being transparent about its activities.
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Pentagram was asked to create a new look that would align the report to the updated ofi brand. Colour, illustration and photography are cleverly combined to capture the richness of cocoa and the different communities that work closely with ofi.
A grid system was designed to allow the content to be arranged flexibility across the report and provide structure to the overall design language. Illustration also plays a key role in the report – the design team commissioned and art-directed a series of original illustrations from Benjamin Flouw. The illustrations are friendly, engaging and uplifting, combining layers of texture and colour to reflect the natural beauty and complexity of cocoa. Each section is introduced by a title illustration that weaves together the text and cocoa-inspired imagery. Colour is also used to distinguish between the different group sections, allowing users to navigate easily through the report.
Partners: Angus Hyland
Project Team: Daniela Perez, Yorgos Panagopoulos, Charlotte Selby
Collaborators: Benjamin Flouw, illustration
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